How Gym Owners Can Leverage Commercial Asset Finance for the Summer Season

How Gym Owners Can Leverage Commercial Asset Finance for the Summer Season

Gym memberships in the UK see a significant rise during the summer months. As the weather warms up, people are motivated to get active and work on their fitness goals. In this blog, we'll explore how gym owners can use commercial asset finance to tackle challenges from increased demand and capitalise on the summer rush.

For gym and fitness businesses, this seasonal surge presents both opportunities and challenges. While increased memberships mean higher revenue and the chance to implement member retention strategies, it also presents  challenges, such as meeting the demand for equipment and facilities. 

Let’s look at these opportunities and challenges and how gym equipment financing can help. 

The summer rush: A boon and a challenge

We’ve all heard of getting 'summer body ready'. The summer months (and the build-up to them) bring a notable increase in gym memberships, offering gym owners a chance to boost revenue and implement member retention strategies. 

However, this surge also poses challenges such as increased demand for equipment and potential strain on existing resources, including staff and space. With proper planning and the right financing in place, you can turn these challenges into opportunities for growth.

  • Increased revenue opportunities: Summer months bring a notable increase in gym memberships, translating into higher revenue potential for gym owners.
  • Implement member acquisition and retention strategies: With more people seeking fitness options during the summer, gyms have an opportunity to implement effective member acquisition and retention strategies and foster long-term relationships.

Flexing your financial muscle: How commercial asset finance can help

Asset finance provides gym owners with a flexible solution to acquire necessary equipment and upgrades without the need for upfront capital. This financing option allows gyms to finance equipment such as weight machines, cardio equipment, and fitness class necessities, as well as facility renovations like expanding workout areas or creating new class studios.

What assets can I fund?

Asset finance is a useful finance solution as it can be used to fund nearly any hard and soft asset, here is a list of just a few:

  • Treadmills
  • Cross trainers
  • Cycling machines
  • Rowing machines
  • Matting
  • Dumbells
  • Fitness trackers
  • Facility upgrades and renovations
  • Changing room facilities

By spreading the cost of these investments over time, gym owners can preserve working capital for other operational needs and ensure they're equipped to meet the demands of the summer season.

Making the right move: Considerations for gym owners

Before applying for commercial asset finance, gym owners should carefully consider several factors to ensure the financing aligns with key business goals and capabilities. These factors include the loan amount, repayment terms, interest rates, and the impact on cash flow. 

We advise you to assess your financial situation and conduct thorough research to find the best financing option that meets your needs and allows you to achieve your growth objectives.

Benefits of leveraging commercial asset finance

  • Preserve working capital: By spreading the cost of equipment and upgrades over time, gym owners can preserve working capital for other operational needs, such as marketing or staff training.
  • Competitive edge: Having the latest equipment and facilities can give your gym a competitive edge, attracting new members and retaining existing ones.
  • Scalability and flexibility: Commercial asset finance solutions provide scalability and flexibility, allowing you to scale up your offerings for the summer season and take advantage of increased demand without straining your finances.


In conclusion, commercial asset finance presents a valuable opportunity for gym owners to prepare for the summer rush and achieve business goals. By leveraging this financing option, you can acquire the equipment and upgrades needed to capitalise on increased memberships and drive growth during this busy period. Explore Millbrook's business asset finance options today and take your gym to new heights this summer.

Ready to prepare your gym for the peak season with commercial asset finance? Explore our flexible financing solutions tailored to meet your unique needs. From business loans to gym equipment finance, we offer comprehensive financial assistance to support your growth ambitions.

Start planning for your gym equipment requirements by checking your eligibility now or using our business finance calculator.

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