Check eligibility
As demand for professional podcast production surged, a London studio saw an opportunity to scale up and strengthen its presence in the creative market. But transforming one studio and building another from the ground up required substantial funding.
In this Success Story, we explore how partnering with Millbrook Business Finance empowered the company to unlock a flexible asset and equipment finance solution that made its ambitious growth plans achievable.
Client Background
A Rapidly Growing Studio in the Creative Sector
A London-based podcast production company, established in 2022, had quickly built a strong reputation for delivering high-quality audio and video content. Founded by a media professional with years of industry experience, the business attracted well-known broadcasters, production teams and online creators seeking premium recording environments.
As demand for studio access increased, the business recognised the need to upgrade its facilities and significantly expand its capacity.
The Challenge
Large-Scale Investment Amid Credit Barriers
The business planned two major projects:
-
Refurbishing its existing studio, including structural changes, acoustic improvements and upgraded recording equipment.
-
Launching a brand-new second studio, requiring substantial spending on construction materials, specialist cabling, cameras, furniture, soundproofing and podcast production equipment.
While the business demonstrated strong commercial potential, accessing finance was more complex due to the director having an IVA - something that can limit lender options, even when the business performance is strong.
Working with Millbrook Business Finance, the client was supported by Business Finance Specialist, Lloyd Blanks, who focused on the strength of the company rather than the director’s personal circumstances. By approaching lenders with flexible criteria and an understanding of the creative industry, a viable solution was secured.
The Solution
£400,000 Through Asset Finance
Millbrook structured a £400,000 Asset Finance facility, enabling the business to spread the cost of essential equipment and studio development over manageable monthly payments.
Benefits of Asset & Equipment Finance
-
Protects working capital by avoiding large upfront costs.
-
Enables immediate investment in specialist equipment to improve output quality.
-
Flexible terms aligned with the company’s revenue model.
-
Preserves cash reserves for staffing, marketing and operational growth.
-
Supports full studio build and refurbishment projects without impacting cash flow.
The Impact
Expanded Capacity, Higher Revenue & Stronger Market Presence
The asset and equipment finance solution delivered significant benefits:
-
The first studio was fully refurbished, now offering six enhanced recording spaces.
-
A second facility was successfully launched, adding twelve additional studios.
-
Overall capacity and availability increased, supporting higher booking volumes.
-
The company saw a notable rise in turnover and profitability.
-
Upgraded equipment and modern studio environments helped attract higher-calibre clients.
-
Increased revenue enabled reinvestment into marketing and further business development.
Through asset and equipment finance, the business was able to execute its expansion plans confidently, strengthening its position as a leading provider of professional recording spaces in London.
The Results
Driving Growth, Capacity and Creative Opportunity
The £400,000 Asset Finance facility secured through Millbrook Business Finance has played a pivotal role in accelerating the studio’s expansion and operational freedom. With access to the newly refurbished and expanded facilities, the business has been able to:
-
Upgrade its first studio with six modern, high-spec recording rooms designed for professional podcast and radio production.
-
Launch a second studio with twelve additional recording spaces, significantly increasing capacity and booking availability.
-
Attract higher-value clients thanks to improved equipment, enhanced production quality and a more professional recording environment.
-
Increase turnover and profitability, driven by more studio space, greater output and elevated service offerings.
-
Reinvest confidently in marketing and business development, supported by healthier revenue and operational stability.
By spreading costs into manageable payments, the Asset Finance solution also protected cash flow—allowing the business to pursue ambitious plans without compromising financial security.
Summary
Strategic Funding That Enabled Sustainable Studio Expansion
Through tailored financial support and expert guidance, Millbrook Business Finance helped the studio overcome traditional funding challenges and secure the capital required to expand. By understanding the business’s growth potential - and identifying lenders with flexible criteria - we enabled the company to transform its facilities, increase its capacity and strengthen its market position.
Looking to scale your business but facing funding barriers?
At Millbrook Business Finance, we work closely with UK businesses to structure finance solutions that support real commercial growth. Whether you’re upgrading equipment, refurbishing premises or expanding your operations, we offer:
-
Access to 100+ specialist lenders
-
A choice of finance structures tailored to your needs
-
Expert support from dedicated business finance specialists
-
Quick decisions and flexible terms
-
A simple and transparent process
If you’d like guidance on securing funding for your next phase of growth, our team is here to help. You can also explore our Complete Guide to Business Finance for more insights.
Ready to see what you could borrow? Check your eligibility now and take the first step towards unlocking your business’s potential.
Check Your Eligibility
